Keyword search
Did you know?
According to a study, 71.3% of users click on listings on the first page of a search query on Amazon.
Do you know the following problem? Your competition on Amazon is constantly increasing and your product is not visible properly. Only if your listing contains the right keywords, it will be ranked high by the Amazon search engine algorithm and be shown to your potential customers. Or have you already spent money on marketing campaigns but were only moderately successful?
What we do for you:
- Implement data-driven and automated keyword research
- Optimize keyword targeting and set-up
- Improve your ranking with SEO
Through our automated keyword research, we equip your Amazon product listing with the optimal keywords. Search engine optimization (SEO) will make your products more visible to potential customers. The first step to scale your sales.
Besides the organic optimization of your listing through relevant keywords, Amazon Advertising campaigns are a powerful tool to increase traffic to your product sites.
Campaigns are initiated directly on your Amazon account (Amazon Seller Central or Amazon Advertising) using Pay-Per-Click (PPC) and Cost-Per-Click (CPC).
What we do for your:
- Plan and execute efficient Pay-Per-Click (PPC) campaigns for Sponsored Products (SP), Sponsored Brands (SB) and Sponsored Display (SDP)
- Optimize campaign mix for Auto and Manual PPC campaigns
- Set up and optimize demographic targeting and re-targeting
- Launch campaigns on own products for cross-selling and protection of products and brand from competitors
We create the ideal PPC campaign mix to target your customer group efficiently based on your overall Amazon strategy. This increases the awareness of your products, raises customer traffic and boost your sales.
Advertising campaigns
Did you know?
According to a study, 71.3% of users click on listings on the first page of a search query on Amazon.
Listing Optimization
Did you know?
Videos on the landing page lead to a 88% higher conversion rate.
A compelling, credible listing is the foundation of a successful product presentation. Only vendors and sellers that succeed in exciting the customer with their product page can convince customers to buy it.
What we do for you:
- Create compelling, credible and expressive product listings
- Create and optimize grammar and spelling errors with native copywriters
- Set up optimal composition of image and text (A+ content)
- Continuous support of the content of your ASINs
We as a German-Chinese team understand the needs of our customers and ensure that the product and brand identity is transferred into a compelling listing.
In today’s fast-paced world, it is essential to inspire customers with product innovations to keep ahead of the competition. It is important to identify and capture the customer needs.
We are aware that new and innovative products are often of strategic importance and that development can be expensive.
What we do for your:
- Data-driven identification of product trends and innovations
- Market research for the optimal expansion of your product portfolio
- Detection of seasonal trends
- Marketability analyses of new product listings
- Research of customer demands and willingness to pay (conjoint analysis)
An in-depth market research and product testing by our experts can help you design the right product and avoid costly mistakes.
Market Research
Did you know?
In consumer goods, about 85 % of new products fail in the market.
Brand Management
Did you know?
According to Forbes the most valuable brands are (values in brackets):
#1 Apple ($241.2 Billion)
#4 Amazon ($135.4 Billion)
#23 Mercedes-Benz ($28.5 Billion)
Especially for new and unknown products and brands it is difficult to stand out from the competition and to bring your own products into the spotlight.
Customer recognition and loyalty, the ability to differentiate from competitors and an increased willingness to pay can be vital factors for your business success.
What we do for you:
- Establish and develop your brand in the local market
- Adapt your global brand to the local markets and customer profiles
- Create brand and customer loyalty
- Increase the customer lifetime value
We accompany you in building up and expanding a well-known brand. Through increased confidence in your brand, it is easier for you to differentiate from competitors and sell more products.
Competition is tougher than ever! Therefore, it is essential to keep an eye on your competitors and to understand their relative strengths and weaknesses.
We help you to keep your competitors behind you and to refine your strategy.
What we do for your:
- Develop and validate your unique value proposition
- Improve product features by capitalizing on the weaknesses of competitors
- Identify market segments that are a sweet spot for your business
- Improve your net promoter score
We keep an eye on your competitors and provide you valuable input for differentiation.
Competitor Analysis
Did you know?
Through targeted competition analysis you will be able to serve niches that your competitors do not have in mind and increase your revenue significantly.
Q&A and After-Sales-Management
Did you know?
93% of customers are likely to do repeat purchases from companies that provide superior customer service.
You have a great sales performance? Congratulations, this is a valuable step towards a successful business. But in order to be successful in the market and to continuously expand its business, it is important to establish good relationships with your customers and to build up a satisfied and loyal customer base.
What we do for you:
- Establish a sophisticated CRM tool to manage your customer support and Q&A
- Improve customer satisfaction to achieve high ranking
- Decrease costs through lower return rate and improved sales ranking
- Increase the customer lifetime value
Customer satisfaction is key for your ranking and positioning on Amazon.
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